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Top Taiwan Global Brands 2007 Winners announced

27 августа 2007
Organized by the Bureau of Foreign Trade, Ministry of Economic Affairs, and executed by the Taiwan External Trade Development Council (TAITRA), BusinessNext and Interbrand, the survey of the Top Taiwan Global Brands 2007 is presented on July 26. ASUS replaces last year’s champion and ranks first, while HTC ranks 4th.

Taiwan’s top global brands grew strongly in 2007, with the Top 20 brands being 33% more valuable than last year and a total brand value reaching NT$280.546 billion (US$8.444 billion). This follows a strong year of general growth in Taiwanese companies, reflecting improved brand momentum.

The release of the Top Taiwan Global Brands reveals that Taiwan is not only a global leader of ODMs, EMS and in the supply chain, but also has a good opportunity in regional and global branded market. This development conforms to the “Branding Taiwan” initiatives launched by the Bureau of Foreign Trade, Ministry of Economics in collaboration with the private enterprises.

The 2007 top ten winners are ASUS, TRENDMICRO, ACER, HTC, MASTER KONG, D-LINK, ZYXEL, MAXXIS, JOHNSON, and BenQ.

Top eleven to twenty are SYNNEX, GIANT, ADVANTECH, A-DATA, UNI-PRESIDENT, TRANSCEND, GIGABYTE, MERIDA, GENIUS and DEPO.

For the past four years, only the Top 10 Taiwan Global Brands are awarded. However, in light of the brilliant performance of the Taiwan global brands coming from a good variety of industries and stronger brand management, the top 20 brands will be given awards in the Fifth Annual Valuation of Taiwanese Global Brand Values.

Master Kong is the winner of this year’s “Rising Star” special award among the top 20 with an increasing CAGR of 26% since 2004. The “Emerging Brand” special award goes to Global Union, a premium brand of bathroom and kitchen equipment. Global Union has successfully established fast-growing and high-margin brands of GOBO in China, Danze and Gerber with its particular strength in the USA. The Emerging Brands special award is subject to the potential nominated brands outside of the top 20. All the top 4 Taiwan Global Brands 2007 reached a climax with value exceeding US$1 billion.

The value of the top 4 Taiwan Global Brands 2007 increased with ASUS valued at NT$39.748 billion (US$1.196 billion), TRENDMICRO at NT$37.944 billion (US$1.142 billion), ACER at NT$35.524 billion (US$1.069 billion) and HTC at NT$34.385 billion (US$1.035 billion.)

According to TAITRA President Chao Yung-chuan, the list reflects Taiwan brands as blossoming to their full potential and the competition between the top few ranks is stiff, with ASUS replacing TRENDMICRO this year, which ranked first in the past four years. The total brand value of the top four companies has exceeded NT$140 billion, showing that Taiwan has cultivated many globally competitive enterprises. MASTER KONG, MERIDA and GENIUS enjoy a growth rate of over 70% in brand value, reflecting the momentum of Taiwanese brands.

The abundant and vibrant industry clusters supported by the government and the private enterprises have been very helpful in the development of the Taiwan Global Brands. Enterprises in similar fields like A-DATA and TRANSCEND, U-LEAD and ZYXEL have also made their brands stronger in the international arena while competing with its competitors in Taiwan and abroad. The achievements of the top Taiwan Global Brands bring Taiwan closer to its goal of brand diversity.

The fifth annual league table of Taiwanese global brands is conducted according to Interbrand’s methodology. It has been used to value the World’s 100 most valuable brands (published by BusinessWeek). The brand valuation methodology combines financial analysis, the Role of Branding Index and the Brand Strength Score, providing a concrete indicator for Taiwan brands in the global market.

27.08.2007

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