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Thriving in Today’s Economic Environment

Consumers want more bandwidth and robust applications. Operators must be as efficient and cost-conscious as possible in today’s economic climate. At CTIA Wireless 2009 in Las Vegas, Nokia Siemens Networks is demonstrating its vision to help operators evolve with networks that maximize the customer experience, enhance network efficiency and ensure environmental sustainability.

“Consumers today want more connectivity for less,” says Sue Spradley, President of Nokia Siemens Networks, North America. “We are focused on providing pragmatic ways for service providers to make their networks more efficient and profitable, enabling them to actually grow stronger irrespective of the current economic situation.”

Companies that deliver the best consumer experience with the most value will maintain customer loyalty. Although 80 percent of companies feel that they deliver a superior customer experience, Nokia Siemens Networks research shows that only 8 percent of consumers agree. As service providers evolve to next generation technologies such as LTE and WiMAX, a high-quality, seamless customer experience is more critical than ever before. This can be achieved through Nokia Siemens Networks Subscriber Data Management tools, which help service providers understand subscriber behavior and usage patterns in order to provide services they want, when and where they want them.

North American operators lead the world in 4G implementation plans and need infrastructure partners that understand their unique migration requirements. As one of the world’s leading network providers, Nokia Siemens Networks is showcasing its game-changing, next generation wireless solutions, such as the Flexi Base Station which accommodates WCDMA/HSPA/HSPA+, LTE and WiMAX, and, for the first time, is demonstrating a trio of LTE-to-CDMA handover interworking capabilities for CDMA operators that show the various scenarios of quality of service: loose coupling; tight coupling without forwarding; and tight coupling with forwarding. Additional LTE-related demonstrations on show are LTE end-to-end radio, IMS core, IP transport and services components, and LTE / Service Architecture Evolution.

Other demonstrations include:

Enriched Customer Experience

Identity Management demonstrates how operators can simplify the consumer experience through a single sign-on, while growing opportunities for targeted advertising.

Network Efficiency

Power Management provides backup battery strategies enabling operators to replace only the batteries that need replacing versus all batteries, monitor the health of their backup system, perform schedule maintenance and other site work.

Environmental Sustainability

Network Planning and Savings shows how moving from a traditional WCDMA cabinet to a Flexi BTS reduces energy usage and CO2 emissions and shows operators how adding new features and technology, such as Active Antennas, can reduce emissions and cost.

Reinventing. The world. Connected.

The “Connecting the World” theatre provides an interactive experience where visitors can watch industry leaders express their opinions on the issues driving the technology marketplace on topics such as “Keeping Pace with Traffic,” “Putting Users First,” and “Beating the Downturn.”

Visitors to the Nokia Siemens Networks booth can even book an evening in Las Vegas and share their plans with their friends at the Applications Avenue kiosk, a hands-on demonstration that illustrates where the technology of tomorrow can take us and how users will benefit from it.

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