|Телеком||ТВ и медиа||Облака||ПО||Кадры|
|ИТ в образовании||ИТ в медицине||Big Data||E-commerce||Спутниковая связь|
Content kingpins call for simplicity, better UI
|22 марта 2007|
Specifically, Bronfman pointed toward ringtone downloads, where he said the average ringtone download session takes 2.5 minutes and about 20 clicks. "If you could make that 2 or 3 clicks or 10 seconds, the amount of revenue that would unlock would be extraordinary. And that is just for the ringtone market."
The need for simplicity was echoed by Mika Salmi, president of global digital media for MTV Networks. "We are concerned. For teens and young adults--our core audience--it's not that easy. There are so many technical challenges and business issues."
However, Salmi pointed to a few techniques that he believes could improve the consumer experience and uptake of mobile content. For example, he says that MTV is a fan of embedded content on the phone. "Embedded content really shows off the phone. It encourages users to get more content," he says. "It's good for the operator. Good for us and good for the handset manufacturer."
But it's about more than just embedded content, subscriptions and pricing. Lucy Hood, CEO of Jamba!, says that content firms need to create better content that will engage consumers and drive usage. "Only a small fraction [of consumers] are enjoying entertainment. It's a billion-dollar business, but it could be so much more."
TESSCO is determined to prove how much better buying wireless can be.
Заметили неточность или опечатку в тексте? Выделите её мышкой и нажмите: Ctrl + Enter. Спасибо!