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Smartphone sales boom in Vietnam

13 сентября 2011

Vietnamese mobile users are increasingly embracing smartphones, with 849,000 devices sold in the country in the first seven months of 2011, an increase of 73% on the same period in 2010, research from GfK said on Monday.

"As with the other developing markets in the region, the smartphone industry in Vietnam presents high growth potential for manufacturers for at least the upcoming few years," Van Tran Khoa, general manager of GfK Vietnam, said in a statement.

Smartphones are helping propel the telecom market in Vietnam, "boosting the value of the smartphone industry to hit nearly US$280 million," a 67% increase in sales revenue on the $168 million recorded in the first seven months of 2010.

Meanwhile, the growth in feature phone sales is slowing; sales of 8 million units equates to 24% growth, down by 10 percentage points on the 2010 period, generating revenue of over $530 million.

And, despite high mobile penetration, Vietnam's mobile market is expected to continue to experience rapid growth in the coming years.

Vietnam was home to 153.7 million mobile customers at the end of 2010, giving a penetration rate of 172.3%, according to recent figures from analyst firm Hot Telecom. A change in reporting – as of the start of 2011 the numbers exclude prepaid users who have not used their phone in the past month – means the number fell to 112.3 million at the end of Q1 2011, although the analyst company predicts the market total will reach 161.5 million (178.7% penetration) by the end of the year.

That is a considerable and rapid rise from the 32.6% penetration the market reached in 2006. The country has recorded an average growth rate of 80.6% over the past five years, according to Hot Telecom.

However, "the market is unlikely to sustain its scorching pace of development since it is nearing saturation in the fixed and mobile markets," the firm noted. "The growth rate of the last five years should start decreasing significantly as of 2011."

The company predicts that penetration will reach 225.1% by 2015, with subscribers numbering almost 215 million.

Viettel leads the market with 49.9 million subscribers as of the end of last year, giving it a 32.5% share. Vinaphone comes a close second with 27.5%, followed by MobiFone with 22.8% and S-Fone with 7.4%.

Источник: Total Telecom

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