Mobile advertising worth $5.3 billion in 2011
About $5.3 billion was spent on mobile digital advertising in 2011, a
survey showed Wednesday in the first industry-sponsored measure of what is
expected to be a booming market.
The survey by the Interactive Advertising Bureau with its IAB Europe affiliate
and the research firm IHS found the Asia-Pacific region accounted for 35.9% of
global revenues, followed by North America with 31.4% and Europe 25.9%.
Latin America tallied 3.5% and the Middle East and Africa 3.2%, the survey
half of the revenues ($3.3 billion) were search-related, while $1.5 billion was
from display ads and $536 million from messaging.
"As mobile accelerates its global footprint, it is vital that we measure
the worldwide and regional opportunities for advertisers," said Anna
Bager, vice president of the IAB Mobile Marketing Center of Excellence.
Alain Heureux, president and chief executive of IAB Europe, said,
"Hyper-personal and always-on, mobile has a tremendous potential as an
advertising medium. We are recognizing the need for accurate and comprehensive
data to support and provide evidence for its future growth."
Источник: Total Telecom
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