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Smartphones Nad BYOD to Drive $340 Billion Enterprise Mobile Services Market
|10 октября 2012|
Services revenues from mobile business users worldwide will grow to $340 billion by 2017, according to a forecast from ABI Research. The data includes voice, messaging, handset data plans, mobile broadband and enterprise apps, and management services revenues.Comments enterprise practice director Dan Shey, "Mobility suppliers need to pay attention to the enterprise market as revenues represent over 30% of the mobile services market and will grow twice as fast as the consumer market. The underlying driver of this growth is simply BYOD and specifically the adoption of smartphones. Without a strategy to serve the employee audience with apps and services that addresses their business and personal needs, suppliers will miss out on this important market."
Analysis of the mobile business customer smartphone base shows that in developed regions like North America and Western Europe, smartphone penetration will grow to over 90%.
Even in developing regions with low smartphone penetration, total employees with smartphones will be significant - mobile business customers in all other regions represent over 70% share of the global enterprise subscriber market.
Источник: Cellular news