Deliberately Bringing DTH To Asia
EchoStar Corporation and Satellite Telecommunications Company (AsiaSat) have formed a joint venture for the delivery of a direct-to-home (DTH) satellite television service to Taiwan and other targeted regions in Asia.
The satellite TV service will broadcast from AsiaSat 4, providing a wide variety of audio and video channels in an all digital format distributed directly to consumer homes via a small satellite antenna and a digital set-top box. EchoStar, bringing more than 25 years of experience in satellite television and consumer pay television operations, is leveraging its DTH operations expertise and award-winning set-top box technology to deliver superior television to Asian viewers. AsiaSat, Asia’s premier satellite operator with 20 years of marketing and operational excellence, is the owner and operator of the AsiaSat 4 satellite with a Broadcast Satellite Service (BSS) payload that enables viewers to receive the DTH offerings using satellite antennas as small as 30 cm in diameter. Under the joint venture agreement, EchoStar is contributing its operational expertise and digital satellite TV equipment to the joint venture. AsiaSat is providing satellite capacity for the DTH satellite TV platform which occupies the orbital slot at 122 degrees East. The service is expected to be available to consumers in the second half of 2009. Announcements on programming packages, equipment availability and targeted territories will be made in the coming months.
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