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A great value added services Idea!

19 июня 2009

Indian mobile operator IDEA Cellular is upgrading its network in 22 telecom service areas to tap into the lucrative value added data services market.

By March 2010, IDEA subscribers will be able to enjoy multimedia messaging, email, web browsing, online music and other innovative mobile services. The services will be enabled by Nokia Siemens Networks’ GPRS (general packet radio service) technology and Unified Charging Solution (UCS evolve).


Nokia Siemens Networks will add GPRS capability to 10 IDEA telecom service areas, while the existing GPRS capability in 12 other areas will be expanded.


“The value added services market in India holds tremendous potential. The greater opportunity lies in data services, and in expanding our capabilities and service portfolio in this area. The right technology foundation is fundamental to our success, and it needs to include not just a method of delivering services, but of monetizing them effectively. Nokia Siemens Networks has strong credentials in this field and has played an important role in the development of our technology strategy for data services,” said Mr. Anil Tandan, Chief Technology Officer, IDEA Cellular.


As part of the project, Nokia Siemens Networks has also designed and will implement a charging solution that will enable IDEA Cellular to have a single system across these locations for real time charging of the new services for both prepaid and postpaid subscribers.


Michael Kuehner, Country Head Nokia Siemens Networks, said, “Customer lifecycle management entails building a flexible ecosystem of multiple partners that can develop innovative applications and content quickly, at the right price points. The volumes and complexity are high, which makes billing and charging of these services difficult. As its technology partner, we are confident that our solution will not only help IDEA Cellular build new revenue streams but also deliver greater quality of service.”


The IDEA service areas where Nokia Siemens Networks will add GPRS capability are Mumbai, Orissa, Tamil Nadu including Chennai, Kolkata & West Bengal, Jammu & Kashmir, Karnataka, Punjab, Assam & North East.


Nokia Siemens Networks will upgrade IDEA’s existing GPRS capacity in the service areas of Delhi, Andhra Pradesh, Uttar Pradesh East, Uttar Pradesh West, Haryana, Kerala, Bihar, Maharashtra and Goa, Madhya Pradesh, Himachal Pradesh, Rajasthan and Gujarat.



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