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Mobile Network Operator Revenues to Exceed $1 Trillion by 2016
|01 июня 2011|
While global operator-billed revenues will exceed $1 trillion annually by 2016, mobile network operators (MNOs) face the prospect of a "nightmare" scenario under which operator costs will exceed revenues within four years unless remedial action is taken - says Juniper Research in a new report.
The report found that MNO core revenues were flatlining and even declining in some markets, the result of market saturation allied to falling ARPU. Furthermore, operators were faced with the prospect of spiralling backhaul costs due to the dramatic increase in cellular network data traffic, which more than doubled in 2010 and is expected to increase by more than 13x to 25,000 Petabytes per annum by 2015.
However, the report argues that MNOs have the opportunity to redress the balance through a series of adaptive strategies designed to optimise core revenue streams, develop new revenues and significantly reduce operating costs.
The report highlights the need for MNOs to offer integrated rate plans, while also providing a wide range of segmented postpaid and postpaid tariffs. It also emphasises the potential for double-sided revenue streams in areas such as cloud, M2M and mobile financial services where MNOs can leverage their existing assets.
No "one-size-fits-all" solution
According to report author Dr Windsor Holden, "Clearly, there is no one-size-fits-all solution for MNOs, simply because the circumstances of individual operators differ widely, even within the same market. Instead, we have outlined a series of measures which MNOs can select according to their particular needs."
Источник: Cellular news